Case Study

Chick-fil-A’s Winshape International

Native or Not?

Winshape International, the non-profit arm of Chick-fil-A, aims to “cultivate relationships and transform lives.” They do this by providing opportunities to travel abroad and they have an intimate and direct impact on areas of the world most in need. They wanted to mobilize their site for quicker and easier access for their target users.

Finding A Solution That Works And Is Practical

Winshape International approached us, intent on building native mobile applications for both the iOS (iPhones and iPads) and Android devices. After all, this was the vogue thing to do.

While capable of adhering to their request, we explored further (2) main ideas:

  1. What were the goals of their application?
  2. What was the budget and timeline to deliver?

Given that they were looking to service employees and families in search of projects to travel and offer assistance, we knew that this was an immediate need. While they had a budget allotted towards the project, they were not knowledgeable about the red-tape requirements of producing and releasing native applications for the two major platforms.

Through a collaborative process of goal and need exploration, we determined that a web-based application, custom tailored to their primary audience – iOS users – would the be A) the most cost effective, B) the most flexible (we would leverage existing web-based content), and C) the fastest to market.

Leveraging our knowledge of web standards (HTML5, CSS3, Javascript), we were able to produce a mobile experience for their project search that 1) catered well to their primary audience (iOS users), 2) didn’t break the bank, and 3) rolled out to their users in a mere matter of weeks.

The mobile experience was released in correlation with the organization’s major annual conference, leading up to their busiest travel season. It received an overwhelmingly positive response from the most important group – their intended user audience.

“Releasing the mobile app arm in arm with their annual conference was of utmost importance to the client and to us. In order to achieve this goal and do it well, we evaluated all of the options with the client, who agreed that the best solution didn’t look exactly like their initial vision. The resulting feedback exceeded their expectations, which we certainly call a win (no pun intended).”