Our Process

At Synergema, our process begins with thinking – clearly defining goals, objectives and audiences, and even the fine details of the technical environment. Then we step logically through all of the phases necessary to build and launch a successful digital strategy which include Designing, Building, and Launching. The strategy can be a Search Engine Marketing campaign, a Social Media Campaign, a Marketing Automation program, or a new Website.

Think

Thinking

While we love technology, we don’t adopt every new widget or gadget for its own sake. Great solutions start with a well thought out plan, because a good plan defies expectations. We want to generate a product and solution that meet or exceed our client’s expectations. So we start with the end in mind, we dig in with our clients, and unearth the problems and issues that need to be solved.

So what are some example of Thinking for our clients?

  • Architecture
  • Search Strategy
  • Wireframes & Prototyping
Design

Designing

Beauty and smarts don’t have to be mutually exclusive. We understand the user’s experience needs to be enjoyable, but it also needs to be useful. Great design should drive users to action, not distraction. So we take the time – sometimes painstakingly so – to capture purpose in the picture, adjust minute details, and get the lint roller out when we need to.

So what are some example of Designing for our clients?

  • Web Design
  • User Experience
  • Brand Positioning
Build

Building

Today’s web strategies require an expert knowledge of how real people find your site in searches, interact with it on their desktop, and most importantly, on-the-go on their phones and tablets. Leveraging proven and established web standards, sound development practices and lots of good, old-fashioned hard work, we build compelling web experiences that work.

So what are some example of Building for our clients?

  • Front-End Development
  • Back-End Development
  • Mobile & Responsive Development
Launch

Launching

This is where the story gets really good. While some might consider launching a final event, we view it as a continual action of growing, measuring and refining. Driving traffic, capturing leads and growing your clients, members & donors isn’t where your story ends, it’s where it begins and we’ll be right there with you as you go.

So what are some example of Launching for our clients?

  • Optimization
  • Search Engine & Social Media Strategy
  • Support