Search Engine Marketing

When potential customers are searching Google, Yahoo, Bing, and yes, Facebook, do they find your business? Do they find your business or your competition? Our Search Engine Marketing strategies and campaigns focus on balanced approaches of SEO, PPC, Retargeting and Advanced Segmentation.

Search Strategy

  • Direct & Search Competitive Analysis
  • Keyword Research
  • Search Personas
  • Key Performance Indicators
  • Call-to-Action
  • Analytics & Reporting
  • Lead & Sales Conversions
  • Landing & Squeeze Pages
  • Lead Workflow Process

SEO Campaigns (Off-Page)

  • Backlinking Strategies
  • Measuring & Reporting
  • Branding Campaigns
  • Keyword Campaigns
  • Specialized Content Networks
  • Web 2.0 Networks
  • Social Networks
  • Human Networks

SEO Optimization (On-Page)

  • Content Code Structure
  • Page Speed & Optimization
  • Metadata
  • Keyword Density
  • Navigational Silo Architecture
  • Social Authorship
  • Trusted Authority
  • Search Violations

Pay-Per-Click Management

  • Google AdWord Management
  • Keyword Research
  • Ad Copy & Website Links
  • Campaign Targeting
  • Bids & Budgets
  • Conversion Tracking
  • Optimization & Testing Strategies
  • Retargeting Campaigns
  • Campaign Landing Pages
  • Analytics & Reporting