Internet Strategy Consulting
Synergema strategy consulting requires a deep dive — a rigorous process of research, strategic planning and performance analysis. The result is an Internet marketing and distribution strategy that realizes the maximum potential of your Web presence.
In the past, organizations would sometimes leap into the Web without much forethought or planning. Those days are over. Now more than ever, developing a successful online solution demands a thorough and well-conceived strategy. Synergema can work with you to:
- Identify key audiences and audience tasks
- Define the goals, features and functionality of your site
- Plan the user experience
- Compare your site to similar sites to make sure it is unique
- Develop a site promotion plan
- Implement appropriate metrics to measure the effectiveness of your site
Building a house requires a plan or a blueprint. Building a Web site requires the same thing. And like an architect’s plan for a house, an information architecture defines all of the technical, functional and aesthetic criteria that should be considered during design and development. Synergema’s information architecture services are closely aligned with your Internet strategy to make sure your Web site supports the strategic initiatives of your business.
A wireframe is the first step in bringing form and function to the requirements defined in the information architecture. It acts as a basic visual guide for your Web site, suggesting how pages will be laid out, where design elements will be placed and how navigation will function.